Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Email Marketing
QueenAlicia:
Ok soo...whew... Thank you EVERYONE for your opinion. I will take what I want and apply it to what I think will work best for my business.
Next question:
"I'm wondering what do you send to the ad if you own the billing service and you have NEVER done billing?? " Well that was more of a quote from Charlene, which btw, please don't go in hiding, I appreciate your and everyone elses advice and opinion.
Since I graduated from school for billing I don't have experience ( I had a family emergency last year that put a hault in EVERYTHING!). I am however taking more courses to stay current in billing. What should I do when they ask for experience and references?
Thank you in advance again everyone for your help! :)
Pay_My_Claims:
Queen,
I never send a resume since I am not seeking to work for them, but for them to consider another option (A billing company). What I send (same as if I had no experience) would be background on my services, and the credentials of my employees (EX: We employ billers who have a minimum of XX years of experience and are certified blah blah blah). There are a variety of people who do invest in Billing Services (entrepreneurs) who don't have any billing expertise. If you send me your email, I have no problem sending you some sample marketing material that has worked for me.
As far as services to bill for, if you comprehend the basics of billing, you can really market to anyone, however being rationale, I wouldn't try to obtain providers like Cardiology, Inpatient/hospital billing, facility billing, or surgical services. Opthalmology is also one I would stay from since the billing is medium (complex in certain areas). I would stay with general practice, mental health (psychiatry), internal medicine, or PCS services. If you find a service you are interested in, GOOGLE GOOGLE GOOGLE. You can obtain so much information online. Also there are reference books available. I usually tell people to stick to 3 specialties. Unless you are trying to hire a lot of people. if you stay with 3, you can specialize in that area and really market to those providers.
PMRNC:
I think if you are responding to an ad and it's a fax or email type of response, honesty will be the best policy. Yes obviously you can't send a resume in this situation, but I still think (IMO) that bombarding them with solicitations is not very professional. I would send them a simple letter or email (whichever they are requestiong..fax/email) and introduce yourself and your business and then ask if you can send them the additional information. You can certainly impress upon them briefly the benefits of outsourcing. I just wouldn't go with the fliers, and the hard sell to be respectful of their ad. I'm starting to see ad's in the paper now where it says PLEASE ONLY FAX RESUME'S ONLY, NO SOLICITATIONS and that's probably why.
Pay_My_Claims:
Sample of a Craigs List Ad (Vital information removed since I am applying to this ad) ;D
Medical Insurance and Biller Manager (XXXX, NC)
Date: 2011-02-07, 6:44PM EST
Reply to: see below
Internal Medical Practice in XXXX NC is seeking an experienced billing, coding, and insurance manager for a practice. Applicant should be proficient in dealing with insurance companies and all aspects of medical office billing. Applicant will need to code using ICD-9, and CPT, processing claims, work A/R, correcting, and resubmitting any denials. Candidate should experienced, self-directed, efficient, and aggressive in billing and insurance. Full time position, available to fill immediately. Please forward resume and contact information to Providernameremoved@earthlink.net
* Location: XXXX, NC
* Compensation: Salary based on experience
* Principals only. Recruiters, please don't contact this job poster. (This does not mean Billing services-it means Employment agencies)
* Please, no phone calls about this job!
* Please do not contact job poster about other services, products or commercial interests.
Key Points:
1. The company is seeking to hire a Biller/Billing Manager
2. Company seeks experience
3. Company requests Resume & Contact information
4. For those who don't know, the bottom half of the post is a DEFAULT. Unless you enter your information that generic do not call, do not contact is there for ALL CRAIGS LIST posting. 90% of them have this listed
My response to this ad is an EMAIL to the poster. In most ads there is a default craigs list email addy to prevent people from obtaining information in order to SPAM or send UNSOLICITED information to them.
(Unsolicited information-does not mean a flyer!!) Unsolicited information is what you fax, email, scan, call, mail to a provider who DOES NOT ADVERTISE for something! When you send out email marketing, mail marketing, go door to door that is UNSOLICITED information. This provider is asking for a biller, and my company can PROVIDE that for him. The ONLY difference is instead of hiring a biller to work in-house, I work outside of the company. I am upfront with all my providers, when they ask the answer is "Yes I work out of the home" then I whip out the copy of my business license (one provided in each packet I prepare)
So my question would then be to ask (Linda) how does one market to a provider that is NOT advertising for a biller?? How do you send them information without it being labeled "unsolicited"? If me sending out a flyer to a company that is LOOKING for a biller is considered that, what is it for all the newbies who are trying to find ways to get a new provider by email marketing, looking for lists of new or even established providers who DID NOT ADVERTISE for a biller?
Marketing is finding unique and creative ways to reach a target audience. I stopped sending out mass brochures, flyers etc to people I found in the yellow pages because it didn't justify the cost. I received 0 return on my investment, however sending out E-BROCHURES, E-flyers, has been very successful. I get an audience who is looking for what I have to offer, however they were not expecting to receive it in the form of a Billing Service, but in a Medical Biller.
Everytime I open my mail box, I get unsolicited mail. Mail from Time Warner Cable, Carpet cleaning companies, dog groomers etc etc. I toss it in the trash. If I were seeking to hire a maid, and a maid service contacted me, I would not be upset or ready to toss that information should I feel that it would be cost-effective to what I was looking for. This is equivalent to what I have been saying. NOBODY is debating that you should OR SHOULD NOT use Craigs List. I just don't comprehend the logic of the "unprofessional-ism" in replying with a flyer, or the flyer being Unsolicited information when basically ALL MARKETING IS UNSOLICITED!!
PMRNC:
--- Quote ---So my question would then be to ask (Linda) how does one market to a provider that is NOT advertising for a biller?? How do you send them information without it being labeled "unsolicited"? If me sending out a flyer to a company that is LOOKING for a biller is considered that, what is it for all the newbies who are trying to find ways to get a new provider by email marketing, looking for lists of new or even established providers who DID NOT ADVERTISE for a biller?
--- End quote ---
I am not going to change my mind about Craigslist. But to answer your question, I would respond to the add with the etiquette and respect it deserves. When viewing those ad's you do not really know IF they are firm on an in-house position or maybe they were burnt by a medical billing company. With that in mind and for what they are requesting I will simply send a cover letter along with my resume. My cover letter will introduce myself and my company. It's only 2 paragraphs and I attach my resume. If you send fliers and other marketing things you are sending "unsolicited advertising" If you don't have a resume the most respectful thing to do would be to send just a cover letter and request permission to send additional information on your company. That would be a first impression after all and it should be respectful, faxing them over fliers and brochures simply is not respecting the wishes of the practice or the ad.
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