Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Email Marketing
Pay_My_Claims:
Nobody is asking you to change your mind about craigs list. thats a DONE DEAL!! The question you keep dodging is how do newbies send information to potential clients............clients WHO DO NOT ADVERTISE for a biller without it becoming unsolicited information??
If me sending a flier to a person who is asking for a biller is considered that, what about sending emails, brochures, post-cards, phone calls, coming door to door, what is that called?
I want clarity on that. I hope all others DON'T USE craigs list because its been great for me. I have a meeting today at 12 with a craigs list client.
What you have basically said and wont admit to, is marketing to people who DON'T REQUEST information is unsolicited. So please tell me and the newbies what do you do, what do you send to people so it won't be unsolicited. Leave the craigs list ad out of it. We talking straight out marketing now!!!
PMRNC:
--- Quote ---Marketing is finding unique and creative ways to reach a target audience. I stopped sending out mass brochures, flyers etc to people I found in the yellow pages because it didn't justify the cost. I received 0 return on my investment, however sending out E-BROCHURES, E-flyers, has been very successful. I get an audience who is looking for what I have to offer, however they were not expecting to receive it in the form of a Billing Service, but in a Medical Biller.
--- End quote ---
There is an old saying that has ALWAYS been true, no matter what business you are in.. IT TAKES MONEY TO MAKE MONEY. Every company SHOULD have a marketing budget. Why would I open a restaurant if I didn't allocate funds to MARKET this new restraint? 0 return on your investment does not mean it doesn't work, it means you are not investing enough. The average response on direct mail is 1%. Internet marketing of a website is 5% or higher ..but only for the ones who have taken the time and spent the money to advertise it.
--- Quote ---Every time I open my mail box, I get unsolicited mail. Mail from Time Warner Cable, Carpet cleaning companies, dog groomers etc etc. I toss it in the trash. If I were seeking to hire a maid, and a maid service contacted me, I would not be upset or ready to toss that information should I feel that it would be cost-effective to what I was looking for. This is equivalent to what I have been saying. NOBODY is debating that you should OR SHOULD NOT use Craigs List. I just don't comprehend the logic of the "unprofessional-ism" in replying with a flyer, or the flyer being Unsolicited information when basically ALL MARKETING IS UNSOLICITED!!
--- End quote ---
As my mom would say.."If everyone was robbing a bank, does that make it ok for you to rob a bank?" In my opinion, etiquette, respect wins out, It works for me in every facet of my business. I think it's best to stand out and not do what everyone else does.
--- Quote --- I toss it in the trash. If I were seeking to hire a maid, and a maid service contacted me, I would not be upset or ready to toss that information should I feel that it would be cost-effective to what I was looking for.
--- End quote ---
But you might be inclined more to say hmmm when they send you just a quick note asking your permission to send you additional information. I would.
PMRNC:
--- Quote from: Pay_My_Claims on February 08, 2011, 11:06:43 AM ---Nobody is asking you to change your mind about craigs list. thats a DONE DEAL!! The question you keep dodging is how do newbies send information to potential clients............clients WHO DO NOT ADVERTISE for a biller without it becoming unsolicited information??
--- End quote ---
Charlene, I'm not dodging you, I guess I should give a vocabulary lesson on the word "Unsolicited"?? I told you what I do. I did not say everyone should do it. I said it's the most polite and respectful thing to do. UNSOLICITED means they did NOT ask for it. If the ad says "Send your fliers, marketing materials etc.." that is fine, it's NOT unsolicited. If it says "Send a cover letter and a resume" and you send them fliers, brochures, YES that is UNSOLICITED. I did not dodge your questions, you asked me what do I do and I told you 3 times, I send a cover letter along with my resume and for those that do not have a resume than my suggestion is to send the cover letter with an introduction to you and your company (BRIEF) along with a REQUEST to send additional information.
--- Quote ---If me sending a flier to a person who is asking for a biller is considered that, what about sending emails, brochures, post-cards, phone calls, coming door to door, what is that called?
--- End quote ---
That too is called solicitation, I never go do a cold-call walk-in with a hard sell, I ask them if I can leave the information and if they say yes, great! Places that have signs that say "no solicitation" I don't bother them at all, I will mark the address and send the information via mail.
I want clarity on that. I hope all others DON'T USE craigs list because its been great for me. I have a meeting today at 12 with a craigs list client.
--- Quote ---What you have basically said and wont admit to, is marketing to people who DON'T REQUEST information is unsolicited.
--- End quote ---
No Charlene, you don't get to interpret what I am saying. It's not my fault you can't comprehend what I am saying. I've not DODGED YOU nor do I need to admit to anything.. YOU ASKED ME the questions remember?
We were talking about "ad's" we were not talking about other situations, as each one requires a unique set of respectful values and etiquette.. clearly your not getting that part <g>
Bottom line if the ad requests one thing and you send another, I'm sorry to me that shows you can't follow directions, maybe you get lucky, maybe you don't. To me it's disrespectful to ignore a direct request for specific information (ie; resume with cover letter)
Pay_My_Claims:
First I don't know how my post got under your picture, guess you didnt' reply
OMG @ not investing enough.....you are hilarious
I guess from old posts in which I believe Alice N Michelle spoke about sending out post cards and things was NOT considered solicitation.
The thing is the ads are asking for information. The FLIER or BROCHURE is simply ADDITIONAL information that they are getting. My flyer is my RESUME!! It has my experience listed, how many years, my specialties my credentials. It includes everything that my resume does.
As a paralegal you should know the FTC law on unsolicited mail.
http://www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt063.shtm
I can opt out of Time Warner mail, or Stanley Steemer because it is UNSOLICITED mail. The people who advertise for something and I apply, I am not sending out unsolicited information. Just because I give them MORE than what they asked for there is no unprofessional or etiquette rule broken. What is unsolicited is all the newbies sending out postcards, calling companies, mailing out flyers etc to people who don't ask for it.
You just have an issue with something else, and believe me..its CLEAR as rain. Its no paranoia but I gotta go get my new client...
Have a blessed and Craigs list free day!!
Pay_My_Claims:
--- Quote from: PMRNC on February 08, 2011, 11:19:49 AM ---
--- Quote from: Pay_My_Claims on February 08, 2011, 11:06:43 AM ---Nobody is asking you to change your mind about craigs list. thats a DONE DEAL!! The question you keep dodging is how do newbies send information to potential clients............clients WHO DO NOT ADVERTISE for a biller without it becoming unsolicited information??
--- End quote ---
Charlene, I'm not dodging you, I guess I should give a vocabulary lesson on the word "Unsolicited"?? I told you what I do. I did not say everyone should do it. I said it's the most polite and respectful thing to do. UNSOLICITED means they did NOT ask for it. If the ad says "Send your fliers, marketing materials etc.." that is fine, it's NOT unsolicited. If it says "Send a cover letter and a resume" and you send them fliers, brochures, YES that is UNSOLICITED. I did not dodge your questions, you asked me what do I do and I told you 3 times, I send a cover letter along with my resume and for those that do not have a resume than my suggestion is to send the cover letter with an introduction to you and your company (BRIEF) along with a REQUEST to send additional information.
--- Quote ---If me sending a flier to a person who is asking for a biller is considered that, what about sending emails, brochures, post-cards, phone calls, coming door to door, what is that called?
--- End quote ---
That too is called solicitation, I never go do a cold-call walk-in with a hard sell, I ask them if I can leave the information and if they say yes, great! Places that have signs that say "no solicitation" I don't bother them at all, I will mark the address and send the information via mail.
I want clarity on that. I hope all others DON'T USE craigs list because its been great for me. I have a meeting today at 12 with a craigs list client.
--- Quote ---What you have basically said and wont admit to, is marketing to people who DON'T REQUEST information is unsolicited.
--- End quote ---
No Charlene, you don't get to interpret what I am saying. It's not my fault you can't comprehend what I am saying. I've not DODGED YOU nor do I need to admit to anything.. YOU ASKED ME the questions remember?
We were talking about "ad's" we were not talking about other situations, as each one requires a unique set of respectful values and etiquette.. clearly your not getting that part <g>
Bottom line if the ad requests one thing and you send another, I'm sorry to me that shows you can't follow directions, maybe you get lucky, maybe you don't. To me it's disrespectful to ignore a direct request for specific information (ie; resume with cover letter)
--- End quote ---
LMAO-sending the first letter is UNSOLICITED communication....its the "can I ask you a question" you just did scenario. If you send me a letter asking me you can send me information on my company, the letter itself was UNSOLICITED!!
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