Starting a Medical Billing Business > Starting Your Own Medical Billing Business

General Marketing advice

(1/4) > >>

QueenAlicia:
Besides email marketing what forms of marketing have worked for you business owners?  I have read the book from solutions billing on marketing but I would like to get other ideas on what has worked for you personally.  I hate cold calling but I know I will have to get over this.

Also has anyone tried the newsletter approach eithr online newsletter or mail newsletter.

Thanks!  :)

Pay_My_Claims:
My first marketing technique is my website. I created it to be eye catching for those providers who seek to find a billing service.
There are tricks you can do to help your website show up first when googled

I market to my current providers, doing discounts for referrals
I solicit leads from others, I network with other members of my association (got one client from a member) who no longer wanted to do that type of billing.
Everything you do is marketing.......THIS FORUM is marketing!!


However 75% of my marketing is simply replying to ads for medical billers. I use a variety of employment sites, however most don't have any information so its blind marketing to me. Not to big into sending information via websites etc.

midwifebiller:
I agree with Charlene that your website is your best marketing tool!  So many people have found me just by searching on the internet.

I hate cold calling too, and only made three cold calls before I realised it wasn't for me.  Newsletters are a great way to get your name out there!  It gives the providers something of value while showcasing your knowledge.  I highly recommend it.

Pay_My_Claims:
Yes Keli, EVERYTHING you do is marketing. Some good, some bad. I write a newsletter, and articles for other magazines, so yes exposure is excellent!!

midwifebiller:
I've read a few of your articles, Charlene, and I always learn something.  :-)

Navigation

[0] Message Index

[#] Next page