Starting a Medical Billing Business > Starting Your Own Medical Billing Business

General Marketing advice

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Pay_My_Claims:
Midwife...please forgive me, I just realized that you were CPMB!! Thanks for the compliment, I try to give something exciting in each newsletter.

Markland Medical Billing:
Anyone care to share how they landed their first client?
Does anyone use lead generators?

Michele:
Wow, long time ago!  We landed our first client in 1994 by using a list back then that Medicare had of all paper billers.  We contacted them with a letter telling them all about electronic claims submissions.  That won't really work any more though.  Marketing is the toughest part of this business.  But it is not something you learn, it's something you do!  (Dan Kennedy).  There are some great suggestions on some older posts in this forum.  I would read some of them.  Also, Alice & I have started a marketing program.  The first package was mailed out on Tuesday.  The first month is free so if you sign up for that you can get a preview at no cost.  You have until March 15th to decide if you want to stay!

Info on the marketing program:  http://www.solutions-medical-billing.com/marketing.html

Good Luck!

Michele

PMRNC:
I had a very unique piece of luck. Back in 96, I didn't set out to start my own billing company, I was perfectly happy making good money as a claims examiner for one of the major insurance companies where I lived.  My kid's pediatrician who was also MY pediatrician growing up, suddenly lost his office manager to a fatal heart attack and he called me, knowing my experience with claims and health insurance. I got him setup and all computerized (was using old peg board system!) and before long I was working at his office a few times a week after work. Next thing I know he had a colleague of his call me and I did same thing for him only working from my home. After a few months and yet another referral I knew it was time to stop working full time and get my business going. By March of 1997 I had left my job and started up my own company. I did same thing Michele and Alice did. Back then those lists from Medicare were great. They gave you lists that were of all providers who were not filing claims electronically. Back then the lists were still a little outdated but for most part were accurate! I did fliers, postcards, and of course used my resume and obtained a few more clients. I had the most success visiting offices and for the really hot leads I would actually take them to dinner or lunch .. always worked nicely!.. that was just the beginning.  Even though i do not want any more billing clients, I am always making connections for consulting work.  (just more money) I don't do as much marketing, more than 90% of the consulting jobs I land come from word of mouth and networking. I network with medical billers all over as well as with my local chamber of commerce.

Markland Medical Billing:
"Can't wait to get my very first client and can hardly imagine what that would be like"
Hope one day I will be able to say that, I too am not looking for other clients!!!!!!

I will check out the marketing ebook!

Anyone tried a lead generating service?

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