Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Outsourced Marketing
Anand:
--- Quote from: Michele on March 24, 2011, 09:58:27 AM ---We all have those "stupid mistakes" in our past, and most cost more than $500 bucks! You shouldn't be judged on the mistake, but on how you react to it, what you do with the lesson. Those stupid mistakes make us all smarter and stronger and better because of them. Don't waste time beating yourself up, dust yourself off and get back in the saddle!
--- End quote ---
Very True - & inspiring - Thanks Michele
TammyL:
Okay here's an update one thing I can say for sure I had no idea that marketing would be this hard. I have sent out over 375 postcards no response and the person I hired part-time made about 230 calls last week and not 1 appt I am so glad I only agreed to a 30 day trail period just to see how this would work. I'm trying to keep the faith but this is really starting to depress me I don't know if it's the economy or doctors are just not interested. I did recieve my lumpy mail last week the bank bag which I thought was kinda cute but I'm not sure it will get any response I may try it next month just to see what happens. Someone mentioned email marketing but how do you go about getting email addresses and what do you send to the email a letter a flyer I'm cluesless at this point.
Alice Scott:
The person who mentioned email marketing only bills one small specialty. She went to the website for that specialty and the email addresses of the providers who offered that service were available on the website. This is not common. It is not that easy to obtain email addresses of physicians.
PMRNC:
--- Quote from: admin on March 31, 2011, 11:38:15 AM ---The person who mentioned email marketing only bills one small specialty. She went to the website for that specialty and the email addresses of the providers who offered that service were available on the website. This is not common. It is not that easy to obtain email addresses of physicians.
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Tammy, don't get discouraged because in reality 375 is NOT that much. Do your mailings in bundles of 50-100 and do not just do post cards. In fact IMO postcards should be used for refreshing a practice's memory of your company, offering a special, or incentive.. They should not be used as an initial marketing tool because they can't make the first impression you need to make. Also always send only enough each mailing that you can follow up with. It's generally advantageous to follow up with 75 of the 100 you send. I know that is a lot but if you get ONE client from that it's worth it!
QueenAlicia:
In the lenvelope what should be included?
I have included a intro letter and I have created a brochure and I'm not sure if print on both sides 2 seperate pages. I am mailing on letters tomorrow.
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