Starting a Medical Billing Business > Starting Your Own Medical Billing Business

Outsourced Marketing

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aksharhealth:

--- Quote from: PMRNC on April 11, 2011, 08:24:45 PM ---
--- Quote from: admin on March 31, 2011, 11:38:15 AM ---The person who mentioned email marketing only bills one small specialty.  She went to the website for that specialty and the email addresses of the providers who offered that service were available on the website.  This is not common.  It is not that easy to obtain email addresses of physicians.

--- End quote ---

Tammy, don't get discouraged because in reality 375 is NOT that much. Do your mailings in bundles of 50-100 and do not just do post cards. In fact IMO postcards should be used for refreshing a practice's memory of your company, offering a special, or incentive.. They should not be used as an initial marketing tool because they can't make the first impression you need to make. Also always send only enough each mailing that you can follow up with. It's generally advantageous to follow up with 75 of the 100 you send. I know that is a lot but if you get ONE client from that it's worth it!

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Linda,

Can you give tips on follow up like with whom should we f/u up, how should we follow up (phone or letter). I maild 50 3D mails last week and follwoed with 10 practices on Monday. But I was not able to talk to doctor and    front desk reps were telling that they are office manager and not interested in billing or she do billing her self. How to reach doctor for follow up? In fact one doc contacted me from his cell phone so I have his direct number and still talking to him. 

PMRNC:
I don't really go beyond the office manager out of respect for her position, until later and if that happens usually she/he is responsible for taking me that far.
When I do a f/u I do everything humanly possible to do something different each and every time. I am NOT a salesperson and if I try to be one..it backfires on me <g>
I will mainly get the biller or OM talking or I might even talk about something specific like any coding changes, etc. If I get them to talk, usually it turns into them complaining and then I empathize with them and they love that.  I don't have a script, I completely wing it, I'm myself and I try to get them to do most of the talking. I also take really good notes!

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