Starting a Medical Billing Business > Starting Your Own Medical Billing Business

Marketing with Surveys

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asilva03:
I wanted to try marketing with surveys, but wasn't sure how long it should be?  I do not want it to be too long and the provider or office manager looks at it and tosses it or doesn't want to fill it out, but I do want to make sure I am providing enough questions to get good feedback.  Any suggestions??? 

Thanks.

Michele:
I haven't personally tried this method but I would think that most offices would not be inclined to return it.  JMO but in the offices I'm familiar with they don't like completing the ones sent out by insurance carriers that they get payment from.  Has anyone ever tried this method and had any luck?

PMRNC:
They are hit or miss.. I think if your going to take the time, do it on your company website or even using a social media poll or something similar. I'm not sure it's such a great cost effective means of marketing via direct mail as providers really are not going to take the time to fill them out.  JMO

asilva03:
Thanks Michele and Linda.  I think I will think about how I want to incorporate it in my website. 

Thanks for the insight. ;D

Conrad Wysor:
When we were starting our medical billing business a few years ago, we sent out over a thousand surveys - I think we received one back. It was a lot of work and expense (several hundred $ in postage) with no results. We knew other billing services who had success with this - but honestly I think it was being used so much that providers wised up and ignored the surveys.

The best results we've had are through referrals and networking. Or just getting out and pounding the pavement handing out brochures and introducing ourselves to the office staff - and dropping off treats also helps open some doors. If you target several practices and visit regularly they get to know you - and it gives you an opportunity.

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