Starting a Medical Billing Business > Starting Your Own Medical Billing Business

What do I say once I get a practice on the phone...

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meagnash:
I have been trying to start my own medical billing business since March..Ive got everything in order (name,reg with state, bus cards,etc)..but when it comes to the marketing I am not doing well. I know the rule is to just keep trying, but I dont know what to do. I email,give out business cards, and now im on to cold calling. I dont know what to say to the practices once I get the one the phone. I want to say just the right thing so that I get their attention. I also want them to want to stay on the phone and potentially set up a face to face interview..any suggestions?? :(

PMRNC:
My first rule is to never try and bypass the office manager. I always ask to speak with the office manager or person in charge of billing/claims. Once I have them on the phone I am usually right to the point and ask them if I can sit down with them for 30 min to show them how I can make better use of their time. I also tell them I'm open to allowing them to bring to the table some of their most challenging claims or problems.  I then also offer to fax them a copy of my resume and I always tell them my experience having worked for insurance carriers. You have to try and sell your strongest points right off the bat.  Sweeten the deal by offering to bring in Lunch/pizza, sandwiches etc.  I one time did a chocolate fest where I met with a practice (now client) and treated the office to a bunch of chocolate goodies, the meeting was at 3:30 so it was the perfect time :) They loved it, the 2 doctors even broke away to get some goodies and ask questions. I left them a contract to which they signed the next day.   Also you have to think outside the box, while I won't say don't cold-call make sure you don't stop the other marketing techniques and also try other things. Go to seminar's where you can pass out your card and even some will let you setup a table, send out invitations and invite a few office managers to a round table discussion, many of your local hotel's will rent out a room pretty reasonable. Make it by invite only and offer a free gift of sorts for attendance.  Get pen's, clipboards, cups and other novelty items with your business name and phone number on them, you never know when someone will recall it later on! Don't forget to have a website done as well, social media is great and so is newsletter marketing.   Think outside the box :)

meagnash:
Thanks so much! I am going to start the cold calling :)

meagnash:
Also, so far I just google to get my list of offices to call.. any search suggestions on how to find a list of specific practices?

DMK:
Depending on the specialty you're trying to focus on (if any) you can go to your state board and get a list of licensed doctors and their current addresses and phone numbers.  The internet is NOT always up to date.  Many listings and reviews are put on their by companies trying to get the doctors to use their website companies and are not updated.

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