I've noticed that since we've changed the way we use our postcards and how often we send them that people do call, remember, etc. I've signed 3 new clients from the postcard method and that was after we only sent-out a 100. In a big city like NYC it's not bad.
Linda, you are the best! I owe you a lunch if you ever come down past my way or I am up your way
JUST this morning I was talking to a girl in Mass who just started her billing company, she told me of a tip she got that seems to be working quite well. She does do postcard mailings, but she's using the ones where you can tear off a part and send back (postage paid). She is actually marketing a free one hour consult to the office and staff (Q&A style). On the postcard she asks the practice if they are interested and would they like a call back for more information. She sent out 500 2 weeks ago and has received 11 back which is an AWESOME response Just thought I would post it. I was going to post it in a new topic but seemed to be fate I read this
QuoteI've noticed that since we've changed the way we use our postcards and how often we send them that people do call, remember, etc. I've signed 3 new clients from the postcard method and that was after we only sent-out a 100. In a big city like NYC it's not bad. that's terrific! how often do you send the postcards? I sent 250 cards with a discount offer 10 days ago and NO RESPONSES but lots of clicks on my website....will call to follow up this week....thanks!
We send out postcards once a month, but to doctors we've never sent before. I do it quarterly for people who we sent before but no response. Now, please note I have a part-time girl who helps me do follow-up calls to ALL doctors we send postcards too. To me sending out postcards without any follow-up with get you no where fast, but broke.I also have 4 different types of post-cards 2 for promotions/introduction, 1 for followup and 1 that's sort of like a patient reminder but for doctors, haha. It's so weird because we end-up with 3 signees every six months or so with this. I think 3 is like my magic number and I fully accept that, haha.