Direct Mail is one of the most difficult things to do successfully.
First of all you have to have something unique to offer, free credentialing, HIPAA compliance protocol, low rates, whatever. If you don't have anything unique to offer and are doing billing like gazillion of other billing companies, you need to plan for something, your exit strategy from this business. You have zero percent chance of success.
The Direct Mail campaign is 40/40/20.
Forty percent is your list, it must be accurate, the best place to find that is medicare.gov, and it is free. Money can't buy you a better list. It is updated every month. Any provider who takes medicare is on it, though some providers may not.
Another 40 percent is your offer; you must have something tangible that they can bite on like " FREE, no obligation one hour practice analysis consultation ".
You have to know how to analyze a practice and present your case.
Another 20% is design, keep it simple and colorful, don't sell, make them contact you. Hire a professional company to design and mail the cards.
Then one mailing is useless, money wasted. You have to do it at least three or more times.
We send 1000 pieces every week; our return is about one percent, and that is considered good.
Direct mail works when done properly, when done poorly it is a waste of money and time.