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What to say when you call...

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williamportor:
Hello- I'm going to be sending out my first set of marketing letters on Friday, Aug. 30th, and starting to do follow up calls on Tuesday Sept. 3rd. Can anyone suggest what to say when following up on these marketing letters? Also...What do you say when you encounter a message machine? Any suggestions would be welcome. :)

PMRNC:

--- Quote ---Hello- I'm going to be sending out my first set of marketing letters on Friday, Aug. 30th, and starting to do follow up calls on Tuesday Sept. 3rd. Can anyone suggest what to say when following up on these marketing letters? Also...What do you say when you encounter a message machine? Any suggestions would be welcome. :)
--- End quote ---

Aug 30th is a Friday.. Your mailings won't get looked at at LEAST till Monday so I would actually plan for a follow up Wed. Also always send 50% more anyway.. (can't hurt) so if you planned to mail 100 and do 25 follow up calls, do 150 mailings.
As for answering machines, I always would call and say, "Hello, this is Linda Walker and I am following up on some information I sent to you on __/__/__. Can you please give me a call at your earliest convenience at ------   "      Don't give TOO much and don't make it to transparent you are selling.   Some people will argue and tell you this is sales, I don't believe that at all in our industry.   

Another tip.. I always tried to get the name of the office manager for my mailings, at least half of them and the ones I wanted to follow up with. I also HAND addressed them to the office manager and NEVER EVER EVER used "private or confidential".

Merry:
I echo what Linda said but would never send out a mailing on a Fri. Monday's are one of the busier days in an office. Better for them to get the letters on a Tues or Wed.

PMRNC:
I also use light pastel envelopes that are about the size of a greeting card and I hand address them TO the office. I don't put return address on them either. Who throws out something that looks like an invite or greeting card ?  ;D  My first mailing I try to keep light so that when I make the follow-up call I can offer to send them more information. This also helps cut-down on printing costs as well.  The best mailing I ever did was a 500 piece mailing in 2 batches. I did all of the above only it was an "invitation" to sit down with them and go over any billing problems they are currently having. The invite is a 90 minute "troubleshooting" or "round table" discussion. When you make them think you are giving them something valuable you have more of a chance of being successful when you do the follow up. For example, I would call and say "Hello, this is Linda Walker and I'm calling to see if you received my invite last week and I'd like to see if you would like to schedule that free 90 minute session?"  On half of the mailings I even put an expiration date (call to attention).

Just few tips/ideas. Try not to give away TOO much with that first mailing or you won't have anything to follow up with. DO make sure you have a website for your business as well. Today most offices that are willing to "look" at what you have will ask if you have a website they can visit when they have a chance.

williamportor:

--- Quote from: merry on August 26, 2013, 03:53:09 AM ---I echo what Linda said but would never send out a mailing on a Fri. Monday's are one of the busier days in an office. Better for them to get the letters on a Tues or Wed.

--- End quote ---

Thank You for advise on exact dates of when to call, and details of mailer content, but......what do you say when you're following upon your mailers and a live human being answers the phone and says ________Medical Clinic, may I help you?

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