Starting a Medical Billing Business > Starting Your Own Medical Billing Business

What to say when you call...

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PMRNC:
I try to obtain the office managers name ahead of time and then I track these in a contact management software ( I use ACT) so when I follow up I can ask for that same person. If I cannot obtain a name I will call and ask to speak with person in charge of billing. USUALLY you get put through because they initially think it's in reference to a billing issue. On the occasion it's not and they say "May we ask what this is in reference to", I will say "My name is Linda Walker and I'm following up on some information that I had sent out last week."  I don't ever remember having too much of a problem, stay honest and don't be intimidated and especially don't get pushy or you'll never get in the door. The office manager is the gatekeeper.. upset her or bypass her and you can hang it up. MY Number one marketing tip:  NEVER BYPASS THE OFFICE MANAGER or appear like you are taking her job, do the opposite and let her have all the kudo's and control, let them know you will work FOR them.   Marketing an industry like this is NOT the same as a sales call that's the biggest mistake medical billing companies make and try to go straight to the doctors office. It almost never works that way. It is not sales in the way we regard sales. JMHO

williamportor:
Thanks, that does help.  If I may press you a bit further, assume you're speaking with the office manager... what do you say?? (I guess I should have asked this to start with) :)

tallmanusa:
To the OP, could you please give  us an update on whatever happened to your direct mail/ cold call campaign?

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