Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Marketing New Medical Billing Company
SnyderKristine:
Hi All,
New to the forum. And I am really impressed to see people sharing valuable information here.
My Question:
I am starting a new medical billing company. I have decided a list of services and the pricing strategy. The website is also under construction.
What possible methods should I use for marketing my business, online or traditional methods? What do you guys think?
Merry:
The most important thing I think is to consider what you are selling..Yourself..so before you think of how you are going to market, I think you need to think about what you are going to market. YOU!!
Are there networking opportunities in your community? I would start there and make a list of them..Chamber, medical organizations that may have monthly meetings, Medicare seminars..You will get much advice here and you can also do a search using marketing as the search word. This has been discussed many times and very recently.
Good luck in your new venture.
Perhaps others can share what did not work for them.
Merry
SnyderKristine:
Thanks Merry!
I think I will market myself. I have been in this field since my first job. I worked for a medical billing company for three years and handled different specialties: Internal Med, Ambulatory, Family Physician and Dermatology.
My basic amusements are how should I start marketing?
What marketing aids or colaterals I would need to market?
And most importantly
Where would I get the data from?
Guys please help..
Merry:
I would not spend tons of money on collateral materials. If you decide to do a mailing, oversized postcards will get read faster than a brochure in an envelope. But, everything must be professionally done. Try going to your local community college and talk to the graphic design instructor and see if they would take your materials as a class project.
And remember, mailings without followup is fruitless. I prefer networking and allowing people to see you. And mailings often to not get to the decision maker anyway.
Merry
Michele:
--- Quote from: SnyderKristine on February 18, 2014, 12:26:37 PM ---My basic amusements are how should I start marketing?
What marketing aids or colaterals I would need to market?
--- End quote ---
The aids will depend on what methods you chose to use. You should have something to leave with them if you are doing any in person marketing. A brochure, or a well done business card that contains a lot of info (I'm big on using the back of the card). You want them to remember why they got your card. Your card should do a little bit of talking for you. They are small but you can pack quite a little well worded info!
There are many ideas/suggestions in past posts on this forum. Search "Market" or "Marketing". Too many to repost.
Social networking is one of the most powerful methods. Joining the Chamber of Commerce, networking groups, Rotary, or any other local or national groups that medical providers are likely to be in.
--- Quote from: SnyderKristine on February 18, 2014, 12:26:37 PM ---And most importantly
Where would I get the data from?
--- End quote ---
Not sure what data you mean?
Navigation
[0] Message Index
[#] Next page
Go to full version