My basic amusements are how should I start marketing?What marketing aids or colaterals I would need to market?
And most importantlyWhere would I get the data from?
What possible methods should I use for marketing my business, online or traditional methods? What do you guys think?
The most important thing I think is to consider what you are selling..Yourself..so before you think of how you are going to market, I think you need to think about what you are going to market. YOU!!
The reality today is that most paper media delivered by mail will rarely reach the decision maker. This is especially true for newly licensed doctors that tend to be less "digital-phobic." Paper media, blast emailing, and cold-call prospecting have a low client acquisition rate and may not be the best use of your time and $$$.
QuoteI don't agree at all. I think it really depends on your branding and packaging of those materials. Paper is in front of you without having to go to the computer, it's your first impression and if you do it right it's the most successful. And of all the contacts I've had from direct mail all of them make it where I want it to go.Thank you for sharing your experience and I wholeheartedly agree with you that branding is everything. I will try to give direct mail a more fair shot when discussing marketing strategy to clients (as well as my own) I was speaking from my own personal experience with clients. In addition to the medical billing company that I worked at for a number of years, I spent a few months consulting for a large urology group's medical billing department. At both sites, advertisement mailers were routinely tossed without a second thought. The clients that I tend to attract now are recently licensed physicians that work in a non-office setting. Most have found me through networking sites such as LinkedIn and prefer to correspond with me via the tablets that never leave their side. The healthcare industry is slowly working towards a goal of becoming completely paperless. Demographics capture and procedure documentation can be done from a tablet. Transcription and coding can be done electronically. Charges can be sent electronically and revenue can autopost. The process isn't anywhere near perfect, but it's working towards it. I believe that branding and other marketing efforts should match changing societal and operational trends. I'll get off my soapbox now I read and learn from your comments regularly and am glad that I found this site. I started my business because the healthcare industry and its competitive environment is changing. Many established medical professionals and billing organizations are struggling to keep up and many newly licensed physicians are struggling to grasp the complexities of the business environment they will be working in.
I don't agree at all. I think it really depends on your branding and packaging of those materials. Paper is in front of you without having to go to the computer, it's your first impression and if you do it right it's the most successful. And of all the contacts I've had from direct mail all of them make it where I want it to go.
Hi All,New to the forum. And I am really impressed to see people sharing valuable information here.My Question: I am starting a new medical billing company. I have decided a list of services and the pricing strategy. The website is also under construction.What possible methods should I use for marketing my business, online or traditional methods? What do you guys think?
I can answer that in 4 words: "Pick Up The Phone" It's not very fun sometimes, but if you have unlimited long distance phone service, get on yellowpages.com and start cold calling. It works for stockbrokers, as well as insurance and real estate agents, and it's a lot less expensive than direct mail or other forms of advertising. Don't be afraid to leave messages on their VM's. Sales is a numbers game, and if you happen to be the medical biller offering your services to a clinic when they are looking for one, there is a good chance you'll get their business.
I think Anthony MBA has given an excellent synopsis. The methods used to market in the yesteryear are like old newspapers, and like newspapers they will be replaced. I don't think I could have said any better than Anthony. Those who don't embrace the new technology will go into oblivion.
Marketing billing business has little to do with billing, it has everything to do with knowing the new media.
Whether you have one client or a thousand clients the methods don't change.
And all this about marketing "you " is absolute waste. The doctors don't care if you are a cockroach or a robot. (actually many would prefer to deal with robots). They only care about two things; price and quality of what they can get for their money. If a cockroach can deliver what they want they would be just as happy.
When we started, we partnered with an established company and used their references, until we developed our own.
Not sure what data you mean?