Starting a Medical Billing Business > Starting Your Own Medical Billing Business

How did you get your first client?

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Michele:

--- Quote from: atwmedbilling on January 21, 2016, 04:57:51 PM ---I have just started marketing . and I started with mailing postcards and I will start mailing surveys is there any other things you can suggest that worked for you  to get you first claims .How long did it take for you to land you first client ?

--- End quote ---

Getting your first client is the hardest part of this business.  There is no magic trick.  How long it takes depends on how much you put into it.  You will find many marketing tips in past posts.  That is the great thing about this forum, many experienced billers have shared lots of experience that they have obtained with their billing service.  Look through some of the past posts about marketing.  This thread alone contains how many of us landed our first clients.

TammyL:
I got my first client Pain Management working the old A/R while working part-time at a pediatrics office doing billing. When I say old I mean old it was 1998-1999 and keep in mind I started my business in 2002. At first I thought am I crazy I will never be able to recoup any of this money it's too old. But when I collected what I could which was 50% I got the contract.

Ango_mark03:
Nice answer by Michelle, Linda and others. It's good to read your experience on getting your first business and nice question, I must mention.

The biggest challenge is reaching your audience and to convince them that you can find and fix their revenue leaks. There is no fixed time period as to when you get your first business. According to my experience the first step is finding your audience: Where they move? What do they like to read? What are their challenges? The impact of their challenges. It's all about providing solutions before you can even think about pitching. Cold calls and e-mails with sales pitching are quite challenging because every one is trying this and medical practices are fed-up of receiving any.

Content Marketing is the best way to reach your audience with some good SEO of-course. Today medical practices look for experts who can provide EMR billing services and not just medical billing services. Let me give you an example how it works OR what are the exact query your prospect types in his search engine:

EMR(Usually name of an EMR)+billing+experts

Billing into EMR(Usually name of an EMR)

Cardiology billing services.

When it come to paid marketing, Google and Bing are the best ones but you need Analytics to get good results from your Ads.

They will only fill-up your contact form if your content is true and of-course a unique one.

So, the bottom line is, you have to be true at what you promised in your content to get and retain your business.

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