A meeting with a prospective 1st client can be nerve wracking. You'll develop your own style after awhile, but here are a few high points:
* Come prepared with everything you need to close the deal in case they want to sign up right away. i.e contract, pens, contact information etc.
* DO NOT stretch the truth about what you can offer! You'll be tempted sometimes, but if you do, that will come back to bite you sooner or later. Always tell the truth.
* Before the meeting, write down a list of services and/or benefits you can offer your client, commit them to memory. You'll want to keep the conversation friendly and informative, but make sure you can communicate what you can do for them without looking like you're straining your memory to do so.
* Offer an incentive such as a discount on the first months services if they sign up before a specified date.
* Keep a level head, no matter what happens. Medical professionals may be well educated people, but they are just a prone to making bad decisions as anyone else. Don't get too attached to the outcome.
* If they turn you down in favor of someone else, keep their contact information and follow up with them in about a month. If the other billing service they choose does not work out, you'll be first in line for consideration.
Best of luck!