Hello - 2 questions:1. For the last 3 years my medical billing business has gone through a yearly cycle that looks like this: June - December: Time split roughly 50-50 between customer service work (billing, posting etc.) and marketing. i.e. telephone prospecting, door to door handing out business cards etc. January - May I sign up about 4-6 new customers as a result of last years marketing efforts, then lose about half of these because they either retire, merge with a larger organization,or decide to do their billing in house (sometimes giving it to a relative to do) Overall the trend is upward, I now have 9 clients that I can depend on for income, but I was wondering...Is this normal when one is trying to build a medical billing client base??
2. The first half of the year I am usually swamped with customer service work, and have little or no time for marketing, so how does one market their business when they don't have time to get on the phone, or go door to door?