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1. Has anyone had any success with getting a client by emailing the office manager or doctor/owner directly? If so, what did you include on that email? Or was it just a short introduction of who you are and what you offer?
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--Sending Marketing E-mail without proper follow-up plan is like shooting your arrow blind folded, Success ratio here is not even in two digits, if we are playing blind.
-- High possiblity of shooting mass emails is that your e-mail which you have designed and created with all your hardworld will land into Spam box by Google Spam filter and die out soon. Sending marketing E-mails to doctors/practices/hospitals without intimating them is surely not an good idea.
-- I would suggest Follow six Tier Plan
**Focus Your Area**
++ Target your geographical area (State, County, Locality, Zip vise)
**Build Your Database**
++ Build your database of Doctors either by purchasing leads or build your leads
**Call them First**
++ It's suggestive that you speak with the facility and at least they should know your company's name before they get your e-mail
**Shoot E-mails**
++ Your intro e-mail contain following contents
// Service Comparison Chart //
// What extra you can offer //
// Assure no migration costs //
//What better output you can guarantee over a period of time over current output//
**Follow-up on your leads**
++ Follow up and try to break through gatekeeper
++ Try to work out individual solutions with every lead understanding their demands
** Segregate Leads /Prioritize Action Items and Close your deals**
++ Try to segregate your leads as hot / warm / Cold / Dead leads
++ Prioritize Action Items: Keep priority of tasks on how individual leads needs to be catered.
++ Close your Deal: Show your client what benefits they can reap with you and !! GO FOR A KILL!!
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2. It seems that going door to door has been successful for a few on this forum. Did you just go to the office manager and introduce yourself and hand your business card? Or did you hand a whole packet of your services?
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-- I am pretty sure.. the above mentioned tasks are not going to get finished in one sitting
-- Every task will have it's window of operation.. you need to buy office manager's time
-- Prepare your demonstration about company and packet of services you are willing to offer in a sequential way.
-- Keep set of FAQs ready, which they might ask you, it might help you close the deal sooner.
-- Keep your data in statistical and graphical format so that it becomes easy for them to undertand
-- Marketing is like how a lotus flower blossoms, every petal blossoms slowly, fact of the matter is it's not a product it's a service. (Try to devise a methodology of how you are going to implement your services)
-- Regards Lupgain
(lupgain@gmail.com)