Starting a Medical Billing Business > Starting Your Own Medical Billing Business

Hitting a Road Block

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billingbaby:
Hi Everyone!  What a great forum!  I am new here so let me give you a bit of background.  I have been a Billing & Collections Manager for 10 years for private practices. I recently moved and have decided to give it a go on my own.  I have a website, marketing flyers, ebrochures, pamphlets, business cards, etc..  Now come the tricky part... how do I get a client?  I have called 200 offices and I just can't seem to get my foot in the door.  I am really a terrible salesperson and hate rejection.  I know I should not take it personally, but it stinks!  I have a hard time trying to sell my services to a receptionist or billing manager who thinks I am trying to take their job and dosen't want to get my information to the doc or key decision maker - or they say they make all the decisions and take my info and throw it out.  I get a lot of "Third Party Billing Services are Awful" and "you can send info to this email address... yayayayay@yahoo.com." ???  The emails are always what I belive to be personal emails.  I beg of you help here. I know I am just starting but does anyone have better ideas of getting a client other than opening a phone book and cold calling - what should I be saying anyway...  I think I may be too syrupy sweet (at least thats what my husband says).  I welcome any advice from you seasoned professionals.

aksharhealth:
I know the hardest part of this business is to get client, but is not impossible if we have patience. There are many marketing ideas besides cold calling. I hate cold calling. In this forum you can find many discussions about marketing. Also Michele and Alice have marketing program. To my experience networking and referrals are more effective.

Wish you all success on your path.

Michele:
Many have shared great and very creative ideas on this forum.  I would search some of the posts first.  Definitely some ideas away from the traditional cold calling! 

Keep posting too - there are many out here willing to share their experiences.  And one thing we all agree on  is that getting clients, especially the first couple is the hardest!

Chin up - it will come!

billingbaby:
Thank you for your encouragement!  What type of networking do you guys do?  Local business networking meetings, seminars? 

Michele:
Any networking is good.  Local health fairs, local business groups, Chamber of Commerce events, Rotary, etc.  Anything you can do to get exposure.

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