Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Hitting a Road Block
Michele:
Some billing services will outsource to others, but it's not common. I would think that local billing services would be apprehensive about doing that, what's to stop you from taking the client? The marketing part of this business is the hardest part and it's a numbers game. Unfortunately it takes a lot more 'no's' to get to the 'yes's'. Discouragement is the biggest reason for failure. There have been several posts on this forum with some newer ideas. Maybe you just need to get try some newer marketing techniques to help you stand out in the crowd.
Keep pushing ~ it will come!
PMRNC:
Unfortunately some of marketing comes down to a ROLLING of the dice.. even if you are inexperienced your return rate is going to be the same as an experienced billing company so that means you have to step up your materials. I'm a firm believer in if something doesn't work.. don't just fix it, do something different. If you are sending out postcards, perhaps you need to give MORE.. if you are sending out resume's, perhaps you shouldn't as that would cause physicians to judge your experience too quickly, if you have experience and have not done resume marketing.. do them! (I had great success with marketing using my resume) Keep track of all your marketing efforts.. everything,.. who you sent to, did you personalize, did you hand write, etc. I use ACT but there are other contact management software's you can use. Analyze all of your marketing efforts! Also look at the way your materials look. If you are printing from home, ask yourself if they look good enough, professional enough, if you were the prospect would you notice a difference between something done on a $50 printer vs. mailings done professionally? When I get advertisements in the mail I definitely look at that! To me it says, this company cares about me enough to spend a little dough :)
rofakamd:
i started out about 5 yrs ago and kept my f/t job. i have now grown to 6 providers.. my biggest and best source of income is my referals! can u get a part time job? with the type of billing you want to do? ie are you looking to specialize or general billing? i only do mental health so my name is out there and when i contact providers many times they know me and will listen and/or give me names of their friends who maybe looking to stop doing their own billing or change companies. are your prices competitive? doctors are like attorneys when it comes to laying out cash LOL give extra services especially in the begining.
best of luck!
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