Starting a Medical Billing Business > Starting Your Own Medical Billing Business

Marketing slump

<< < (6/8) > >>

Christy:
what is the bank bag? I watched a You Tube video of it, but still do not understand what it is?

Cpatel:
It is just a attractive envelope which receiver will not ignore to open. 3dmailresults.com have many 3D Mail products which we can use to send out the marketing fliers.

PMRNC:
Oh I would so try this.. very creative and not as costly as I would have guessed: http://www.3dmailresults.com/products/517/Bank-Bag.aspx 
I've always had good success making my mailings look like invitations or greeting cards. I use light colored but attention grabbing envelopes, hand address and do actually include an "invite".   But I would so try the bank bags when I need to :)

Christy:
I think they're weird....I would be afraid to open them...remember all the anthrax stuff being mailed around 9/11?  yes, I am skeptical and paranoid!   :P

but I love the seeds one! that would go over well where I live  ;D

Billergirlnyc:
To Alicia, while I haven't been here in months. I always love coming back to this place. I've been super busy all because I changed my marketing methods.

I actually network a lot more. I attend local chapter meetings geared towards doctors. I'm in a office building with all kinds of startups and different companies and I network. I network with the financial services person, insurance person, and we all share. I like to call it sweat equity.  I called upon my alma mata (very large university with a teaching hospital) and they put me in touch with the head of medical students at the school, and the head of the dept for people who were getting Healthcare Mgmt degrees --- best move ever. I've also been hitting the pavement and getting more clients. I landed one of my largest clients to date, the state of NY. I've expanded the services we offer, which is now beyond just billing and coding. I signed-up as a minority business owner with state of NY and I kept in touch with anyone in the medical field that I met. I had a guy in my building who only worked with doctors who did independent medical examinations. He knew I did something with medical billing and gave me a lead to one of his clients who was looking for a billing/coding company for a surgeon, I signed the surgeon and a law firm now sends their doctors to me for consulting work. I find the more I get out and become the voice of my company the more clients we sign. I would've never thought we'd be where we are now, but it took me to hit bottom to get back up and fly back to the top. I say this because never say you're out of ideas. Often times we just don't think beyond what we think is acceptable. Sometimes you really have to get in your car, on the train and hit the pavement. I went into offices got chummy with front desk staff. I'm always about the gatekeepers and they're all too willing to help you if there is a possibility. I sent so many holiday gifts to even the small people last year, but it pays off. People remember. Everything I'm doing and have done may not pay off immediately but eventually it does.

I even called old pharmaceutical reps who use to come into offices I use to work at before I started my own company. Many were still doing what they do and I set-up a referral program with several of them, and those are the best types of leads, because they're clued-in. They can help me navigate who to focus on and who not to bother with. I even have an old boss as a client now as he's only doing surgeries now with a limited private practice and it's been great so far. I just let it be known that despite wanting to get cheaper or go with other companies my client references spoke for themselves -- that we go above and beyond. 

It's a lot of work, trust me I know, but I don't want to lose what I've built and continue to build. I hope you know that where there is a will there is a way -- and as cliche as that sounds it what helped take me from the bottom back to a place where we're now making a profit.

Sorry for this being so long but please don't give-up and if this forum has taught me anything it's great resource and a supportive atmosphere for those of us who really truly want to make a business out of this.

Navigation

[0] Message Index

[#] Next page

[*] Previous page