Starting a Medical Billing Business > Starting Your Own Medical Billing Business

Mail Marketing?

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Christy:
Sending postcards.... I am noticing a group of docs who pratice together at several different locations; should I send a postcard to every single doctor at every single location?

they will be saturated with my postcards-will they see this as tacky or ambitious?   :P

thanks!

PMRNC:
Postcards are great for reminding and for staying in front of potential clients.. they should not, however be used in place of marketing materials that provide more information, if your using postcards as follow up to other things like brochures or newsletters, it's good idea to maybe include a blur like "Stay tuned for our special offer postcard" or something like that .Gives the reader something to anticipate and a "heads up".    Just don't try to put too much on a postcard. Use it for speciall offers, or something enticing to make the reader contact you for MORE. :)

Christy:
thanks, Linda!

would you send a mailer to every provider at a single location (same specialty)?  also same provider at multiple locations...would you hit them all?

thanks, you are a wealth of info!!!!

PMRNC:
If you have multiple providers at one facility I would only do one postcard. If you did them individually to same address it really would be a waste.

davidharvey:
Thanx Linda for the great info! Really helpful.  Postcards offer a unique, memorable way to tie a visual image to your sales message. Postcard campaigns reinforce your brand, and help you to reconnect with past customers while attracting new ones.

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