Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Mail Marketing?
Billergirlnyc:
--- Quote from: PMRNC on January 26, 2013, 02:12:53 PM ---JUST this morning I was talking to a girl in Mass who just started her billing company, she told me of a tip she got that seems to be working quite well. She does do postcard mailings, but she's using the ones where you can tear off a part and send back (postage paid). She is actually marketing a free one hour consult to the office and staff (Q&A style). On the postcard she asks the practice if they are interested and would they like a call back for more information. She sent out 500 2 weeks ago and has received 11 back which is an AWESOME response :) Just thought I would post it. I was going to post it in a new topic but seemed to be fate I read this :)
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This is absolutely how we do it, perfect!!
Billergirlnyc:
--- Quote from: Christy on January 26, 2013, 11:49:06 AM ---
--- Quote ---I've noticed that since we've changed the way we use our postcards and how often we send them that people do call, remember, etc. I've signed 3 new clients from the postcard method and that was after we only sent-out a 100. In a big city like NYC it's not bad.
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that's terrific! how often do you send the postcards? I sent 250 cards with a discount offer 10 days ago and NO RESPONSES but lots of clicks on my website....will call to follow up this week....
thanks! ;D
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Hi, Christy - we actually work the way PMRNC's friend does. I also don't put out website on the postcards we give a 800# and a little tiny questionnaire that they can fill-out and send back. It seems to work better. I found that all I was getting when we put our website and made it a focus was clicks, so we removed offered deals, put the toll free number and a little questionnaire.
We send out postcards once a month, but to doctors we've never sent before. I do it quarterly for people who we sent before but no response. Now, please note I have a part-time girl who helps me do follow-up calls to ALL doctors we send postcards too. To me sending out postcards without any follow-up with get you no where fast, but broke.
I also have 4 different types of post-cards 2 for promotions/introduction, 1 for followup and 1 that's sort of like a patient reminder but for doctors, haha. It's so weird because we end-up with 3 signees every six months or so with this. I think 3 is like my magic number and I fully accept that, haha.
PMRNC:
--- Quote ---We send out postcards once a month, but to doctors we've never sent before. I do it quarterly for people who we sent before but no response. Now, please note I have a part-time girl who helps me do follow-up calls to ALL doctors we send postcards too. To me sending out postcards without any follow-up with get you no where fast, but broke.
I also have 4 different types of post-cards 2 for promotions/introduction, 1 for followup and 1 that's sort of like a patient reminder but for doctors, haha. It's so weird because we end-up with 3 signees every six months or so with this. I think 3 is like my magic number and I fully accept that, haha.
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AWESOME :)
Christy:
where do you get the postcards with the little detacheable part? I am so truly in awe and grateful for your help!
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