Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Marketing New Medical Billing Company
SnyderKristine:
--- Quote from: williamportor on February 22, 2014, 04:44:44 PM ---
I can answer that in 4 words: "Pick Up The Phone" It's not very fun sometimes, but if you have unlimited long distance phone service, get on yellowpages.com and start cold calling.
--- End quote ---
That's so true. I am really scared about picking up the phone. But I would come over that soon. Any idea what would be ideal sales pitch or script.
This is a second question.
The first question would be where will I get the apt data for cold calling. Do you think Yellow pages would be enough??
Thanks in advance WilliamPortor. Looking forward to your assistance.
SnyderKristine:
--- Quote from: PMRNC on February 22, 2014, 05:28:12 PM --- What I did was go through the phone book and started by calling the largest offices I could find ..by the time I got to the smaller ones, I was feeling pretty confident!
--- End quote ---
I think I will stick to this advice. A very good idea indeed.
--- Quote from: PMRNC on February 22, 2014, 05:28:12 PM ---
OH .. and the biggest mistake people make when calling is trying to get around the office manager and insisting or leaving the message for the physician. Not going to happen.. that's why they are called the "gate keepers". If you can get them to talk, complain, or find some common ground of conversation you will get an in. Remember to always include them and NOT try to bypass them or they will see you as a threat.
--- End quote ---
Please don't mind me asking this, but I was wondering who would be the best person to talk in case of provider's office. In most cases I guess the receptionist will pick up the phone.
Please help on how should I introduce myself and how should I introduce my services.
Too many questions :-[
SnyderKristine:
--- Quote from: tallmanusa on February 23, 2014, 03:08:04 PM ---
When we started, we partnered with an established company and used their references, until we developed our own.
--- End quote ---
I was wondering about how will I give references to my prospects. I was doing a job and even though I do have good relations with some clients, but using them as reference would be not fair in the eyes of my last employer.
Is it possible to share references of an established company. How does it work? Please advice tallmanusa.
Would you share with me ;D
Merry:
So that I am not confused. Are you looking for resources to get lists of providers so that you can market to?
PMRNC:
I never plan my cold calls. I don't script them nor do I think too much about what I'm going to say as when I do that I tend to get jumbled. I will make attempts to get to the office manager or "person in charge of billing". MOST times I can get right through. I also am very careful not to sound to salesmany.. (probably not a word). I believe when you give you get so I like to call with a topic, be it the affordable care act, collecting the higher copay's due to the exchange plans, etc. I will also ask them if I can mail them additional information. MOST times the office manager is so glad to be in the loop and not have you go behind their back they are pretty cooperative! Many times I can get them talking, the whole while I'm taking notes. I will also ask them if I can come in and sit down with them and go over any problems they have. I'm sure others can chime in with their calling techniques.
--- Quote ---I was wondering about how will I give references to my prospects. I was doing a job and even though I do have good relations with some clients, but using them as reference would be not fair in the eyes of my last employer.
--- End quote ---
Were you working for a billing company? Would they be willing to be your reference? When I started out I was working full time at an insurance company, I've talked to many doctors offices over the years and was able to retain some references there and also with the first client I ever had. I too believe references are important but there are many times you hit that brick wall where you can't get experience and the reference if no one gives you that first shot. That first client can be somewhat difficult to land but once you do the reference means a lot. Just keep in mind what I said.. getting the client is the easiest part I'm afraid. Keeping them is another story.
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