Starting a Medical Billing Business > Starting Your Own Medical Billing Business

Marketing New Medical Billing Company

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tallmanusa:
Stats are that only one out of 80 calls end up with an " interested " prospect, not necessarily a client.
If he is interested he would say " Send me a link to your website, and three references ".
If you have those, may be worth your time.
If you don't it is an absolute waste.

PMRNC:

--- Quote ---Stats are that only one out of 80 calls end up with an " interested " prospect, not necessarily a client.
--- End quote ---

Ever take a course on statistics in college? I have .. 2 of them. It's still humorous to me there are courses on this.. but what I took away from my two years of statistics was that statics are based on data (duh.. I know) When you Quote stats.. best to provide a reference to those stats so that people have an idea of WHAT and WHO this data is coming from.  One out of 80? No, don't buy it.. I've made only 10 calls in a day and at least received 3-4 interested responses. Also if you think that SOME interest is a waste of time and expect to "LAND" a client from a phone call you are truly delusional.    A POSITIVE outcome is any outcome that may result in a call back, and not  being hung up on. If you didn't get the appointment on the call ask if you could send them additional information to pass on to other providers.. Let me know how many say "NO".  I won't believe it.


--- Quote ---If he is interested he would say " Send me a link to your website, and three references ".
--- End quote ---

Never heard that yet as usually the offices I call I have already made an established connection, and if they don't remember, then usually they are interested and ask me to call back, come in or send them additional information. I know a LOT of medical billing companies that don't have a website. I actually don't anymore.. only because I'm too busy to make one and don't need to. I've had the pleasure of mentoring one recent billing company of 2 that gained 4 clients in 2 days without a website, and using traditional marketing methods. I know medical billing companies that started way back when I did in the 90's still going strong and many still don't have a website.   It is hit or miss.. there are no REAL stats. YOU get your clients based on your marketing efforts but you keep them based on your education and knowledge and experience.   

SnyderKristine:
Very well said.

I have decided to start up with following marketing strategies:
Cold calling
Reference checks (I am ringing all my friends and families to see if they know any doctor personally)
LinkedIn
Email marketing
Internet Marketing (Social networking sites)
and Mining job portals

Again I have one doubt,

What should my first email look like?
Should I go for a text email with my services and company's introduction OR
Should that be a infographic or email template with lots of images and info.

I am also in process of designing my company brouchure, flyer and teaser. Thanks heaven I know how to create designs :)

SnyderKristine:
What should my first email look like?
Should I go for a text email with my services and company's introduction OR
Should that be a infographic or email template with lots of images and info?

Any expert on email marketing? What out of these do you think will work???

Merry:
Email marketing?  Where are you getting the email list from? Please be aware of laws related to sending emails to people from purchased lists.

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