Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Marketing New Medical Billing Company
SnyderKristine:
No No.. I am not going to send junk emails. I seek permission on my first call and then forward my company's details.
But I always think that plain text emails are less effective than infographics or designer templates. What do you think about this?
And how do you introduce your company for the first time??
Merry:
I would be curious how you get them to give you an email address. Please share once you have done this and had success. I am not trying to discourage you at all. Just curious.
PMRNC:
The laws on emails are there, however not enforced, If we were able to hold companies accountable for unsolicited emails I'd be pretty happy though it would take too much time to report them all. Now unsolicited faxes.. NO NO NO. :)
I've NEVER done email marketing in my life and don't plan to.. JMHO. completely ineffective for this industry in my opinion. Instead of email, why not do a newsletter on your website with an OPT in or let them download it. Pro's to having them opt in using newsletter service is that you can respect their terms in receiving it, and you can keep track of collected emails. Use a good newsletter marketing company like Constant Contact (www.constantcontact.com). Not only can you do a lot with a newsletter but you make a commitment to your potential market, you get to control how much FREE info you give out and at same time you can introduce yourself, your business and show off your education and experience. WIN WIN. The downside if you put up for download is that unless you have a good website hosting company with impeccable stats and require an email address you won't be able to track. Even so a lot of times if people want to collect too much information for a free dowload, most won't bother. Spend the few bucks a month and do it right. I believe you can do free with Constant Contact up until you hit a certain number. :)
AnthonyMBA:
--- Quote from: SnyderKristine on February 24, 2014, 03:43:04 PM ---
--- Quote from: Merry on February 24, 2014, 03:13:38 PM ---So that I am not confused. Are you looking for resources to get lists of providers so that you can market to?
--- End quote ---
Yes, Exactly.
--- End quote ---
It doesn't appear that this was answered for you. There are a few ways to go about this....
1. Use yellowpages.com or google places (preferred) to search for providers in your area. One of the things that I have done for clients (and myself) is to use a "scraper" to snag contact information and load it into an excel spreadsheet.
2. "Find a Provider" searches on Medicare.gov or your State's BCBS website (two carriers that most doctors are contracted with)
3. AMA provider lists (expensive, but thorough)
4. Local medical specialty governing bodies and associations
The methods above are useful in finding established physicians. Networking at/with local medical schools is a good way to find soon-to-be licensed medical professionals. This may be advantageous for you because they are not currently tied to a medical biller and may value your guidance.
Hope this helps
PMRNC:
--- Quote ---Networking at/with local medical schools is a good way to find soon-to-be licensed medical professionals. This may be advantageous for you because they are not currently tied to a medical biller and may value your guidance.
--- End quote ---
Definitely network. Add to that list attorney's and accountants! Don't even think it too cliche to take your business card to golf courses, local post office (most local post offices have a board), everyone goes into the post office right? When I started marketing I also asked 2 area hospital's if I could put my business card in the physicians lounge and they were happy to oblige. Check your local chamber of commerce too. Our local chamber here has quite a few accountants and attorney's. In fact they give out my card a lot and I get quite a bit of consulting jobs from just that.
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