Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Marketing New Medical Billing Company
SnyderKristine:
--- Quote from: Michele on March 13, 2014, 12:02:13 PM ---[
In my experience, and I've been doing this for years, this is true, they are interested in price and quality. However, with price, I tell them "you get what you pay for" which is true. I may be higher than some of the other companies out there but they are not just a number with me. I make sure I collect on EVERYTHING that they should be collecting on. Most providers income jumps dramatically when they switch over to me because they were leaving a lot of uncollected claims behind. I can't do the detailed job that I do for less. And as for software, most providers already have it. They never ask me for software. If they do, I help them find one for their needs, and yes, sometimes that is a free option. If their needs can be met with the free option there is nothing wrong with that.
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I personally believe that I can offer better and personalized services than any big company out there offering medical billing services as an add on service.
Take Kareo for an example: It charges 2.9% for billing services, but it outsource the billing to Indian Companies, is that fair? Almost all the software do that, they definitely don't stand when it comes to personalized and reachable billing services.
But what I am having problem with is WHO should I call, and WHAT should I start with?
I can explain how my services can make their revenue cycle efficient, but HOW do I get to the point of that conversation?
PMRNC:
When I am asked about pricing before even doing a practice analysis and looking at what I'm in for, I always ask this question which sparks an awesome conversation: "Are you looking at other companies that have given you some pricing". 8 out of 10 times they will tell me yes, upon pressing them a little further with the best intentions in mind you find out, that indeed, offshore companies are on their shopping list. People that's a no brainer!! That's where you get them hook, line and sinker. IT is so easy to educate providers on the risks they take using offshore companies for ONE simple FACT that cannot be debated or disputed.. just ask any competent lawyer: OFFSHORE COMPANIES HAVE NO LEGAL RESPONSIBILITY OR VENUE to US FEDERAL REGULATIONS.. PERIOD. Once you explain to them very simply that they assume ALL OF THE risk, suddenly their LOW BALL pricing is not so appealing. The other day I was on a Facebook group where the offshore companies were advertising a great salary of $15K a year for Indian billers... even brazen enough to say "Must be male". Can you imagine a company in the U.S. doing such a thing? Now you will get some that will tell you "But they are HIPAA compliant".. great.. but they don't have to be! AND unless you plan a routine jet ride across the country on a weekly basis you have NO idea of the conditions they are setup with. They are sneaky, over zealous, uncommunicative and literally taking advantage of US based physicians.
MARKET by educating providers on this issue, believe me you will get a good conversation out of it, or send them my way!
Merry:
You may have to talk to 100 people before you get through to the right person. And that "right" person will vary according to the practice. Most practices are busy and don't want to be bothered by "sales" calls. But you have to keep at it.
Merry
SnyderKristine:
--- Quote from: PMRNC on March 13, 2014, 02:15:59 PM ---The other day I was on a Facebook group where the offshore companies were advertising a great salary of $15K a year for Indian billers... even brazen enough to say "Must be male". Can you imagine a company in the U.S. doing such a thing?
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I was reading over it. I read your comments. I don't have any problem with offshore companies, but the ones that hire people like herds and offer poor to no importance to the cruciality of this industry, get on my nerves. I refrain commenting on anything, avoiding getting into a meaningless conversation.
I am into these groups to see if I can find some business.
What do you think Linda: Approaching medical billing companies to see if they are interested in channeling out some work is a good IDEA?
SnyderKristine:
--- Quote from: Merry on March 13, 2014, 02:18:27 PM ---You may have to talk to 100 people before you get through to the right person. And that "right" person will vary according to the practice. Most practices are busy and don't want to be bothered by "sales" calls. But you have to keep at it.
Merry
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Yeah, people in the provider's office don't have time to talk at all. That's the reason why I decided to try my luck with Big Medical Billing companies.
Where do I get the data from to cold call?
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