Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Marketing New Medical Billing Company
Merry:
Are you giving prices over the phone? What are you telling them when you ask. I find it difficult to quote a price until you get a handle on what you will be doing and the condition of the office.
tallmanusa:
Quote
I had three or four people interested in the services, after two or three phone conversations, they asked about pricing, and then they don't turn up. Bad luck may be, but I am really surprised.
Where is the surprise?
Anyone was interested at all would be a surprise. When you cold call , all you get is VM, you can leave messages, nobody ever calls back.
If and when you connect with a live person, they are interested in only two things.
Price, and major companies are giving them low prices and software at no charge.
The second is quality, they want references. Your self recommendation is worthless, they have heard it all before.
So you think they should be interested in a no name company with higher prices, and no references?
Michele:
--- Quote from: tallmanusa on March 13, 2014, 11:49:35 AM ---
Price, and major companies are giving them low prices and software at no charge.
The second is quality, they want references.
--- End quote ---
In my experience, and I've been doing this for years, this is true, they are interested in price and quality. However, with price, I tell them "you get what you pay for" which is true. I may be higher than some of the other companies out there but they are not just a number with me. I make sure I collect on EVERYTHING that they should be collecting on. Most providers income jumps dramatically when they switch over to me because they were leaving a lot of uncollected claims behind. I can't do the detailed job that I do for less. And as for software, most providers already have it. They never ask me for software. If they do, I help them find one for their needs, and yes, sometimes that is a free option. If their needs can be met with the free option there is nothing wrong with that.
(Tallmanusa - I'm not implying you do not do a good job, I have never met you or seen anything to indicate either way. Just saying in our experience the larger and cheaper companies do not come close to the experience and detail we give to an account.)
We had an account come to us from billing in house and increase over double without seeing any extra patients. Their girl was not doing a good job at all. After a couple years they switched to another slightly cheaper service and dropped 40%.
SnyderKristine:
--- Quote from: Merry on March 13, 2014, 12:51:09 AM ---Are you giving prices over the phone? What are you telling them when you ask. I find it difficult to quote a price until you get a handle on what you will be doing and the condition of the office.
--- End quote ---
Well, in the second or third phone call, they ask me for prices, and I have to give it to them. I ask them a few questions but then end up sharing my basic package I have designed that list my services and prices for them.
Actually I am right now approaching Big Medical Billing Companies if they would be interested in channeling out some work.
What do you guys think about it? I was just giving it a try, so that I have something to start off.
SnyderKristine:
--- Quote from: tallmanusa on March 13, 2014, 11:49:35 AM ---Quote
Anyone was interested at all would be a surprise. When you cold call , all you get is VM, you can leave messages, nobody ever calls back.
If and when you connect with a live person, they are interested in only two things.
Price, and major companies are giving them low prices and software at no charge.
The second is quality, they want references. Your self recommendation is worthless, they have heard it all before.
So you think they should be interested in a no name company with higher prices, and no references?
--- End quote ---
What should I go around with then? I need my first client to take off, and I am trying hard to tap all the resources I can?
Cold calling is the most talked about marketing technique, what do you say?
What worked for you for the first time, please share? I am in real need of some straight forward advice, if you dont mind sharing?
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